10年住み慣れたロサンゼルスで培った「ライターというキャリア」の追求と愛する夫と息子の「妻&母親業」。日本に帰国してフルタイムで職場に通う訳でもないが、セレブ主婦のように時間を持て余すなんてことができない自分のことを「中途半端」とネガティブに感じていた。そんなある日友人たちが「それこそハイブリッドな生き方!」とポジティブな言葉で励ましてくれた。子供を保育園に預けてまで仕事をしたくないけれど、お小遣い稼ぎという意味だけの小遣い稼ぎでは不満。社会との繋がりや将来のキャリアも追求した毎日を過ごしたい。だからこれからは堂々と胸を張ります。これこそ目指したい今時の欲張りな女の生き方。そう私は「ハイブリッドママ」。
Monday, January 26, 2009
Monday, January 19, 2009
[01-19-09] POOL TRADE SHOW coming up!
Friday, January 16, 2009
[01-16-09] Coordination For Japanese Apparel Brands
I just received the image book of VARDE77, that is Japanese men's casual brand.
We worked for their catalog shooting last September for upcoming Spring 09, and looks like it did succeed!
Check their website
VARDE77
Unfortunately the newest images are not uploaded yet, but you can tell their products and philosophy of the brand from there.
We did shoot in Venice Beach, CA
Anthony, the main teen model, is the perfect model for their upcoming collection, and I'm glad I could find him.
Another model, Joshua who looks like Anthony's brother, enjoyed his shooting as well, and we could work with another project, too!
My client was happy, and he said he wants me to coordinate next project, too.
THAT IS MY TROPHY!
My policy is to make people happy and fun thru working with funtrap.
I hope I can continue working with all of my clients and customers this year:)
Thursday, January 15, 2009
[01-15-09] Do You Really Need To Book Your Order 6 Months Ahead?
Hi, there-
I have been thinking about this industry a lot.
The buyers need to book their orders 6 months ahead, but as you know recent economy situations, it is really diffiult to do that.
My line, ScoLar, has been working with Japanese and other international accounts in Asia with the system of MONTHLY production.
The system is like this. ScoLar shows thier newest collections beginning of the months, and will delivery by the following mid month. They do every month like that way.
Good thing is, they manufacture all products really quick turn over, and make sure they delivery hottest pieces every month.
In Japan, the buyers used to book their orders 3-6 months ahead, and some of the lines still keep that way. However especially the category of YOUNG CONTEMPORARY, the trend changes every minutes, and to keep up with it, they need to provide new collections monthly. According to some Japanese boutique owners, they manage to keep their budgets for ScoLar monthly, because ScoLar makes their sales!
So does some popular Japanese brands, such as EGOIST, LOVE BOAT, CECIL Mcbee,COCOLULU, KAPALUA etc, design and production monthly.
How isn't impossible in the US?
Think about boutique owners!
H&M and Forever 21, they merchandise their products monthly basis, and why don't you?
I've been seeing many buyers haven't remembered their orders when they delivery.
It dosen't make sense!
However this system allows buyers to have fresh images of styling and products, and can receive them in a month.
That is fashion.
Upcoming POOL TRADE show in Las Vegas, we will show you our products of delivery on March, April and May.
Looking forward to seeing you guys.
Please contact Yukie (info@funtrap.net) to schedule appointment!
We will do this way.
I have been thinking about this industry a lot.
The buyers need to book their orders 6 months ahead, but as you know recent economy situations, it is really diffiult to do that.
My line, ScoLar, has been working with Japanese and other international accounts in Asia with the system of MONTHLY production.
The system is like this. ScoLar shows thier newest collections beginning of the months, and will delivery by the following mid month. They do every month like that way.
Good thing is, they manufacture all products really quick turn over, and make sure they delivery hottest pieces every month.
In Japan, the buyers used to book their orders 3-6 months ahead, and some of the lines still keep that way. However especially the category of YOUNG CONTEMPORARY, the trend changes every minutes, and to keep up with it, they need to provide new collections monthly. According to some Japanese boutique owners, they manage to keep their budgets for ScoLar monthly, because ScoLar makes their sales!
So does some popular Japanese brands, such as EGOIST, LOVE BOAT, CECIL Mcbee,COCOLULU, KAPALUA etc, design and production monthly.
How isn't impossible in the US?
Think about boutique owners!
H&M and Forever 21, they merchandise their products monthly basis, and why don't you?
I've been seeing many buyers haven't remembered their orders when they delivery.
It dosen't make sense!
However this system allows buyers to have fresh images of styling and products, and can receive them in a month.
That is fashion.
Upcoming POOL TRADE show in Las Vegas, we will show you our products of delivery on March, April and May.
Looking forward to seeing you guys.
Please contact Yukie (info@funtrap.net) to schedule appointment!
We will do this way.
Wednesday, January 14, 2009
[01-14-09] Back To Work
A happy new year!!
Finally I'm back to work.
In LA, the market will just begins
Unfortunately ScoLar won't show anything this time, but we're going to have a new stuff in Feb!
Will inform you update soon :)
Finally I'm back to work.
In LA, the market will just begins
Unfortunately ScoLar won't show anything this time, but we're going to have a new stuff in Feb!
Will inform you update soon :)
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