Monday, January 26, 2009

[01-26-09] Follow Up VARDE 77

Check this web, and you can check all photo's Varde77 Spring 09!

Monday, January 19, 2009

[01-19-09] POOL TRADE SHOW coming up!


Our last booth of ScoLar was on the official website of POOL TRADE now!
Doesn't it cool?

Yes, we did really work hard last time
Yes, we'll work hard this time again.

See you soon...
email us for appointment!

Friday, January 16, 2009

[01-16-09] Coordination For Japanese Apparel Brands

I just received the image book of VARDE77, that is Japanese men's casual brand.
We worked for their catalog shooting last September for upcoming Spring 09, and looks like it did succeed!

Check their website
Unfortunately the newest images are not uploaded yet, but you can tell their products and philosophy of the brand from there.

We did shoot in Venice Beach, CA
Anthony, the main teen model, is the perfect model for their upcoming collection, and I'm glad I could find him.
Another model, Joshua who looks like Anthony's brother, enjoyed his shooting as well, and we could work with another project, too!
My client was happy, and he said he wants me to coordinate next project, too.


My policy is to make people happy and fun thru working with funtrap.

I hope I can continue working with all of my clients and customers this year:)

Thursday, January 15, 2009

[01-15-09] Do You Really Need To Book Your Order 6 Months Ahead?

Hi, there-

I have been thinking about this industry a lot.
The buyers need to book their orders 6 months ahead, but as you know recent economy situations, it is really diffiult to do that.

My line, ScoLar, has been working with Japanese and other international accounts in Asia with the system of MONTHLY production.
The system is like this. ScoLar shows thier newest collections beginning of the months, and will delivery by the following mid month. They do every month like that way.

Good thing is, they manufacture all products really quick turn over, and make sure they delivery hottest pieces every month.

In Japan, the buyers used to book their orders 3-6 months ahead, and some of the lines still keep that way. However especially the category of YOUNG CONTEMPORARY, the trend changes every minutes, and to keep up with it, they need to provide new collections monthly. According to some Japanese boutique owners, they manage to keep their budgets for ScoLar monthly, because ScoLar makes their sales!

So does some popular Japanese brands, such as EGOIST, LOVE BOAT, CECIL Mcbee,COCOLULU, KAPALUA etc, design and production monthly.

How isn't impossible in the US?
Think about boutique owners!
H&M and Forever 21, they merchandise their products monthly basis, and why don't you?
I've been seeing many buyers haven't remembered their orders when they delivery.
It dosen't make sense!
However this system allows buyers to have fresh images of styling and products, and can receive them in a month.
That is fashion.

Upcoming POOL TRADE show in Las Vegas, we will show you our products of delivery on March, April and May.

Looking forward to seeing you guys.

Please contact Yukie ( to schedule appointment!

We will do this way.

Wednesday, January 14, 2009

[01-14-09] Back To Work

A happy new year!!
Finally I'm back to work.

In LA, the market will just begins
Unfortunately ScoLar won't show anything this time, but we're going to have a new stuff in Feb!

Will inform you update soon :)