Awesome photo shoot we did last February with local model, Kurtis, for Verde77,and now they release their photos for coming season. (Photographer Yoshiyuki Nagatomo, Design&Director of Varde 77 Hiroyuki Miyata)
I'm going to move a new place soon. We'll have a new studio room, and I'm start planning how to display my office/studio room to decorate!
I recently read a Japanese lifestyle book, "Reset Style", written by the Japanese art director Miho Kinouchi, and she's introducing californian life style in this book. Photos are beautiful and the contents are pretty interested.
Some points I think I have some many commons thoughts, ideas and styles with her. She's in my neighbor but never met, and hopefully I can see her someday! Well I'm pretty sure I have some mutual friends. Japanese fashion/art industry in LA isn't that big, you know.
She inspired me some ideas for interior designs in this book.
Regarding inspiration, I also got some ideas from famous A-list stylist Rachel Zoe. I know she's been in her own reality show, Rachel Zoe Project on bravo, and I haven't checked since last week. I stunned the way of her work, and I'm really fascinated. I know she has some bad rumors, and I know she's too skinny, but I'm still respecting the way of her work, and the way of coping the perfection in her fashion.
By the way, I'm not that huge fan of her style. I like some of them, but I'm not the type of glamour-wanna-be!!
However some of the styles she creates for her clients are SOOOO perfect, and I think that makes her so popular.
Well, in her last Hollywood Hills house of 1644 Rising Glen Road, there was a mini studio, and I like that. Simple, black/white interior. I like her wall paper/wall interior. I know it's so popular looks, but I still like it, and I'm going to have it like it in my new place!
Since my brand, Sunshine Darlin' has brown/orange theme, and my company Funtrap has pink/gray theme, I'm going to use some of colors as accent for sure.
I was in Tokyo for 10 days to show new collections of PureLime Spring 2010! for Japanese fitness retailers... Awesome collection, and I'm sure our local stores will carry either!
Also we had two days special sale at my Tokyo showroom, and we had more people came than last Spring event. I'm so happy that customers were satisfied, and we met so many repeaters.
Our first kids and babies of SUNSHINE DARLIN' inventory just arrived at our online store You can shop at its online store SunshineDarlin.com
You can also purchase with AmyKathryn bags thru the same website.
Wholesale is also available : We have another LA MARKET coming up from Aug 7th/FRI - 11th/TUE at downtown LA My collection will be shown with AMYKATHRYN at FOCUS show And also babies & kids etc at A255
Both are at California Market Center
Please contact Yukie or Tammy (email@example.com) to schedule appointments!
Again, my life has been hectic, and didn't update news. Sorry!!
Last night, I showed up my model/friend, Julia's suprise birthday party. She's been helping so many projects for us, and we always enjoy working together. She and her husband are going to move to Nashville next week, so I'm glad I did make it to join that party
I have been working for a Japanese cosmetic magazine as a coverage coordinator, and we visited spas, doctor's practices and cosmetic stores. During coverage, it is alwasy some tentions, so I'm pretty hard to keep myself healthy and happy because working with clients pretty much 24-7 while they are in town. So I need to think about how thing going every second!
But luckily, we did pretty good coverage, and I hope it comes out great...
In a mean time, I'm sending e-flier to my customers of ScoLar. We're getting really excited to show new collections in Las Vegas. Check attachment!
Anyone is interested in ScoLar, please email Yukie - firstname.lastname@example.org We're happy to schedule appointment to show new collections at POOL TRADE!
I just received the image book of VARDE77, that is Japanese men's casual brand. We worked for their catalog shooting last September for upcoming Spring 09, and looks like it did succeed!
Check their website VARDE77 Unfortunately the newest images are not uploaded yet, but you can tell their products and philosophy of the brand from there.
We did shoot in Venice Beach, CA Anthony, the main teen model, is the perfect model for their upcoming collection, and I'm glad I could find him. Another model, Joshua who looks like Anthony's brother, enjoyed his shooting as well, and we could work with another project, too! My client was happy, and he said he wants me to coordinate next project, too.
THAT IS MY TROPHY!
My policy is to make people happy and fun thru working with funtrap.
I hope I can continue working with all of my clients and customers this year:)
I have been thinking about this industry a lot. The buyers need to book their orders 6 months ahead, but as you know recent economy situations, it is really diffiult to do that.
My line, ScoLar, has been working with Japanese and other international accounts in Asia with the system of MONTHLY production. The system is like this. ScoLar shows thier newest collections beginning of the months, and will delivery by the following mid month. They do every month like that way.
Good thing is, they manufacture all products really quick turn over, and make sure they delivery hottest pieces every month.
In Japan, the buyers used to book their orders 3-6 months ahead, and some of the lines still keep that way. However especially the category of YOUNG CONTEMPORARY, the trend changes every minutes, and to keep up with it, they need to provide new collections monthly. According to some Japanese boutique owners, they manage to keep their budgets for ScoLar monthly, because ScoLar makes their sales!
So does some popular Japanese brands, such as EGOIST, LOVE BOAT, CECIL Mcbee,COCOLULU, KAPALUA etc, design and production monthly.
How isn't impossible in the US? Think about boutique owners! H&M and Forever 21, they merchandise their products monthly basis, and why don't you? I've been seeing many buyers haven't remembered their orders when they delivery. It dosen't make sense! However this system allows buyers to have fresh images of styling and products, and can receive them in a month. That is fashion.
Upcoming POOL TRADE show in Las Vegas, we will show you our products of delivery on March, April and May.
Looking forward to seeing you guys.
Please contact Yukie (email@example.com) to schedule appointment!