[09-11-09} Testimonials of Sunshine Darlin'

Hi, Guys-

I got few photos from my customers!
What cute pictures of babies and kids!

Sunshine Darlin'

[08-27-09] Varde 77 Fall 09 Is Released...

Varde77 A/W 09

Awesome photo shoot we did last February with local model, Kurtis, for Verde77,and now they release their photos for coming season. (Photographer Yoshiyuki Nagatomo, Design&Director of Varde 77 Hiroyuki Miyata)

Check their website :)

[08-26-2009] Inspired Interior Designs By Miho Kinouchi & Rachel Zoe

Hey guys-

I'm going to move a new place soon. We'll have a new studio room, and I'm start planning how to display my office/studio room to decorate!

I recently read a Japanese lifestyle book, "Reset Style", written by the Japanese art director Miho Kinouchi, and she's introducing californian life style in this book. Photos are beautiful and the contents are pretty interested.

Check her website
http://resetstyle.blogspot.com/

Some points I think I have some many commons thoughts, ideas and styles with her.
She's in my neighbor but never met, and hopefully I can see her someday!
Well I'm pretty sure I have some mutual friends. Japanese fashion/art industry in LA isn't that big, you know.

She inspired me some ideas for interior designs in this book.

Regarding inspiration, I also got some ideas from famous A-list stylist Rachel Zoe.
I know she's been in her own reality show, Rachel Zoe Project on bravo, and I haven't checked since last week.
I stunned the way of her work, and I'm really fascinated.
I know she has some bad rumors, and I know she's too skinny, but I'm still respecting the way of her work, and the way of coping the perfection in her fashion.

Rachel Zoe Project

By the way, I'm not that huge fan of her style. I like some of them, but I'm not the type of glamour-wanna-be!!

However some of the styles she creates for her clients are SOOOO perfect, and I think that makes her so popular.

Well, in her last Hollywood Hills house of 1644 Rising Glen Road, there was a mini studio, and I like that.
Simple, black/white interior. I like her wall paper/wall interior. I know it's so popular looks, but I still like it, and I'm going to have it like it in my new place!

Since my brand, Sunshine Darlin' has brown/orange theme, and my company Funtrap has pink/gray theme, I'm going to use some of colors as accent for sure.

Will let you know shortly!!

[08-19-09] We have a FACEBOOK page now!

Sunshine Darlin' on Facebook

Don't forget to check our website :
SunshineDarlin.com

Will let you know our upcoming event in Arcadia, CA in September!

See you guys soon...

[08-02-2009] Another Show Time...

Hi there-

I was in Tokyo for 10 days to show new collections of PureLime Spring 2010! for Japanese fitness retailers...
Awesome collection, and I'm sure our local stores will carry either!

Also we had two days special sale at my Tokyo showroom, and we had more people came than last Spring event.
I'm so happy that customers were satisfied, and we met so many repeaters.

Our first kids and babies of SUNSHINE DARLIN' inventory just arrived at our online store
You can shop at its online store SunshineDarlin.com

You can also purchase with AmyKathryn bags thru the same website.

Wholesale is also available :
We have another LA MARKET coming up from Aug 7th/FRI - 11th/TUE at downtown LA
My collection will be shown with AMYKATHRYN at FOCUS show
And also babies & kids etc at A255

Both are at California Market Center

Please contact Yukie or Tammy (info@funtrap.net) to schedule appointments!

See you soon :)

Twitter +++ SunshineDarlin

[07-13-09] New Images of Sunshine Darlin'

Hi, Guys-

Have you checked our latest photos of Sunshine Darlin'???

SunshineDarlin.com

Now we are on sale for 100% FINE COTTON collection
Some of my photos are for my Fall pieces, which are made of Bamboo fabric, Modal!

Comfy and dressy are the key for this fabric.

Don't miss !

[07-01-09] New Collection, Sunshine Darlin', Debut!

Finally we can release new collection info:

100% Fine Cotton and Bamboo Modal collection, SUNSHINE DARLIN, debut this summer. All designs are simple yet unique. Comfortableness is the key for this collection.

You can shop at its online store SunshineDarlin.com

Here are our best sellers:

Jane T-shirts
$14
Material: 100% Fine Cotton
V-neck, Short Sleeve T-shirt with Epaulette

Vivian Long Sleeve Tunic
$22
Material: 100% Fine Cotton
V-neck, Cut neck, Long Sleeve T-shirt Tunic

Veronica T-shirts
$18
Material: 100% Fine Cotton
V-neck, Cut neck, Short Sleeve T-shirts

Park Day Hoodies (KIDS)
$15
Material 100% Fine Cotton
Pull-over hoodie

You can also purchase with AmyKathryn bags thru the same website.

Wholesale is also available : Please contact Yukie (info@funtrap.net) for more detail info...

[05-25-09] Sample Sale Coming UP!

We'll sell basic cut&saw products at California Market Center on Friday.

AmyKathryn will join our sample sale as well :)

Location -

110 E.9th St A255
Los Angeles, CA 90079
9am-3pm

See you then :)

[04-02-09] ScoLar is covered by Label Networks

Hi, Everyone-

We are covered by very trust worthy website, Label Networks!.
Check the article...

Story about ScoLar in Labelnetworks.com

[03-26-09] Sample Sale Tomorrow!

Hello, Guys-

Sorry for my late update.

I just want to let you know that we are going to join SAMPLE SALE at California Market Center tomorrow!!

Fitness Samples, ScoLar and etc...

Don't miss it!!

We will open at 9AM
Suite A255 --- EYD SHOWROOM!

Check This Web For Detail

[02-06-09] What A Crazy Week!!

Hello, Guys-

Again, my life has been hectic, and didn't update news. Sorry!!

Last night, I showed up my model/friend, Julia's suprise birthday party.
She's been helping so many projects for us, and we always enjoy working together.
She and her husband are going to move to Nashville next week, so I'm glad I did make it to join that party

I have been working for a Japanese cosmetic magazine as a coverage coordinator, and we visited spas, doctor's practices and cosmetic stores. During coverage, it is alwasy some tentions, so I'm pretty hard to keep myself healthy and happy because working with clients pretty much 24-7 while they are in town. So I need to think about how thing going every second!

But luckily, we did pretty good coverage, and I hope it comes out great...

In a mean time, I'm sending e-flier to my customers of ScoLar.
We're getting really excited to show new collections in Las Vegas.
Check attachment!

Anyone is interested in ScoLar, please email Yukie - info@funtrap.net
We're happy to schedule appointment to show new collections at POOL TRADE!

[01-26-09] Follow Up VARDE 77

Nice!
Check this web, and you can check all photo's Varde77 Spring 09!
VARDE77

[01-19-09] POOL TRADE SHOW coming up!

Hello-

Our last booth of ScoLar was on the official website of POOL TRADE now!
Doesn't it cool?

Yes, we did really work hard last time
Yes, we'll work hard this time again.

See you soon...
email us for appointment!

[01-16-09] Coordination For Japanese Apparel Brands

I just received the image book of VARDE77, that is Japanese men's casual brand.
We worked for their catalog shooting last September for upcoming Spring 09, and looks like it did succeed!

Check their website
VARDE77
Unfortunately the newest images are not uploaded yet, but you can tell their products and philosophy of the brand from there.

We did shoot in Venice Beach, CA
Anthony, the main teen model, is the perfect model for their upcoming collection, and I'm glad I could find him.
Another model, Joshua who looks like Anthony's brother, enjoyed his shooting as well, and we could work with another project, too!
My client was happy, and he said he wants me to coordinate next project, too.

THAT IS MY TROPHY!

My policy is to make people happy and fun thru working with funtrap.

I hope I can continue working with all of my clients and customers this year:)

[01-15-09] Do You Really Need To Book Your Order 6 Months Ahead?

Hi, there-

I have been thinking about this industry a lot.
The buyers need to book their orders 6 months ahead, but as you know recent economy situations, it is really diffiult to do that.

My line, ScoLar, has been working with Japanese and other international accounts in Asia with the system of MONTHLY production.
The system is like this. ScoLar shows thier newest collections beginning of the months, and will delivery by the following mid month. They do every month like that way.

Good thing is, they manufacture all products really quick turn over, and make sure they delivery hottest pieces every month.

In Japan, the buyers used to book their orders 3-6 months ahead, and some of the lines still keep that way. However especially the category of YOUNG CONTEMPORARY, the trend changes every minutes, and to keep up with it, they need to provide new collections monthly. According to some Japanese boutique owners, they manage to keep their budgets for ScoLar monthly, because ScoLar makes their sales!

So does some popular Japanese brands, such as EGOIST, LOVE BOAT, CECIL Mcbee,COCOLULU, KAPALUA etc, design and production monthly.

How isn't impossible in the US?
Think about boutique owners!
H&M and Forever 21, they merchandise their products monthly basis, and why don't you?
I've been seeing many buyers haven't remembered their orders when they delivery.
It dosen't make sense!
However this system allows buyers to have fresh images of styling and products, and can receive them in a month.
That is fashion.

Upcoming POOL TRADE show in Las Vegas, we will show you our products of delivery on March, April and May.

Looking forward to seeing you guys.

Please contact Yukie (info@funtrap.net) to schedule appointment!

We will do this way.

[01-14-09] Back To Work

A happy new year!!
Finally I'm back to work.

In LA, the market will just begins
Unfortunately ScoLar won't show anything this time, but we're going to have a new stuff in Feb!

Will inform you update soon :)

[12-18-09] We Are Closed For Holidays

Hello, guys-

We're closed for holidays

Will be back in Jan 12th/Monday

Bit long vacation :)

Happy Holidays, everyone

Best,

Funtrap

[12-14-08] Another YOGAHOP class in Lululemon in Santa Monica

Hey, Guys-

I decided to take another YOGAHOP class!
Well this time the class is the promo class at Lululemom in Santa Monica.
Basically, the place is the reason I've known YOGAHOP, and they have promo classes every Sunday during this month.

Last YOGAHOP class I took was Jennifer Moore's class, but today's one is Matthew the head instructor of YOGAHOP
He's class is ROCK! I really enjoyed, and the way of teaching isn't too much hard and the music he selected was awesome!!
(By the way, I'm not sure he picked those songs, but it was slightly different from Jennifer's music)

And I saw one of my favorite actresses, Gabrielle Anwar of Burn Notice
She was such a pretty, and as the same as I imagined.
Charming, and super fit!

Therefore I decided to keep work out of this YOGAHOP, and will take their classes as soon as I'm back from Taiwan & Japan!

*** Funtrap will be closed for Holidays : Dec 16 thru Dec 23, and also Yukie will goto Taiwan and Japan to meet customers over there, and She will be back on Jan 12 in the office. Please contact by email in a meantime. Thank you for understanding. ***

[12-10-08] Another shooting for LA BODY magazine

Day One:

We went to malibu, shooting with this crew and models are always fun
I think we did a good job this time again!

Really nice summer-ish in photos.

I think it was worth going out for location hunting yesterday totally...

[12-09-08] The Shooting begins...

Finally my clients in town. I really have to get ready!

I showed all new collections for two of my lines, and also I did interpret for another line for my client.
(It is service!)

And we prepared for shooting tomorrow and Friday.

Bit hustle now

I hope the weather is fine, and hopefully bit warmer for my models sake